📰 News Highlights

San Diego’s “Sunshine Tax” Just Got Steeper

San Diego just climbed to the 9th spot on the list of most expensive cities in America, outpacing even Boston. While we’ve always paid a little extra for the sunshine and surf, the cost of living has now soared nearly 1.5 times the national average—and it's not just housing driving the spike.

Grocery bills, restaurant tabs, and utility costs have surged, putting pressure on San Diegans from every direction. Even with rent dipping slightly, everyday essentials are taking a bigger bite out of household budgets.

Is San Diego’s famous “sunshine tax” reaching its limit? Click below to see what’s behind the rising costs—and what it means for locals.

Want to learn more? Check out the full story here.

50 years later, ‘Jaws’ still making waves — but in shark science!

The iconic thriller Jaws changed Hollywood forever when it debuted in 1975, sparking a summer blockbuster craze and terrifying millions with its great white shark. Now, on the film’s 50th anniversary, it’s clear that Jaws did more than just scare audiences — it ignited a curiosity that helped fuel groundbreaking shark research right here in San Diego. Scientists at Scripps Institution of Oceanography and the Long Beach Shark Lab have used that legacy to deepen our understanding of these misunderstood ocean predators — showing us they’re not monsters, just vital players in a balanced ecosystem.

From fearing sharks to protecting them, the shift has been dramatic. Today’s research reveals how sharks contribute to healthy ocean life, which ultimately impacts our daily lives on land. So while Jaws made us wary of what lurks beneath, it also inspired a new respect — proving sometimes you need a bigger boat to discover bigger truths.

Want to dive deeper into the surprising story behind Jaws and the shark science it inspired? Check out the full story here. 

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🎬 Reel Recap + Real Details

Get ready, San Diego — NASCAR might be zooming through your city streets in 2026!

Imagine high-speed race cars roaring past palm trees and downtown landmarks, turning our laid-back city into a thrilling raceway. NASCAR is close to sealing a deal to bring an electrifying Cup Series street race right to San Diego’s heart, making it easier than ever for fans to catch the action up close.

Former NASCAR driver Boris Said, who knows a thing or two about street racing, is pumped for the event — and might even come out of retirement for the occasion! The race would likely weave through 8 to 12 turns along scenic bayside roads or downtown streets, promising tight corners, intense racing battles, and a whole lot of adrenaline.

With San Diego’s stunning waterfront as a backdrop, this could be the ultimate combo of speed and scenery. While official details are still under wraps, gear up for a possible 2026 race that puts NASCAR right where the action is — in our city, on our streets, and in front of our eyes?

Check out this link or watch our reel here.

Big changes could be coming to Vista’s iconic Pepper Tree Frosty spot! 

The family-owned eatery, a local favorite since the 1950s, is teaming up with developers on plans for a fresh new mixed-use project — including 109 apartments and retail space — right on their 1.3-acre lot. Don’t worry though: Pepper Tree Frosty isn’t going anywhere. In fact, it’s set to get a modern upgrade and become part of Vista’s evolving arts district.

While some longtime residents are holding onto the nostalgia and raising concerns about traffic, the project aims to breathe new life into downtown Vista with thoughtful design and community benefits — including nearly 25% of apartments set aside for low- and moderate-income residents. It’s a big vision that honors the past while looking ahead to a vibrant future.

Want to learn more about how Vista’s beloved landmark is shaping up for a new chapter? Dive into the full story!

Want to learn more? Check out the full story here  or watch our reel here. 

​​Your Guide to Summer Fun ✨

Oceanside Independence Parade – "Stars & Stripes by the Sea"

Get ready, Oceanside—the stars, stripes, and seaside spirit are back! On Saturday, June 28th, from 10 AM to noon, Coast Highway will come alive with the sights and sounds of one of our city’s most cherished traditions: the Oceanside Independence Parade. This year’s theme, “Celebrating Our Heritage,” honors the vibrant history and diverse community that make Oceanside truly special.

Since 1892, neighbors have lined the streets to cheer on floats, marching bands, vintage cars, dance crews, and local legends—and this year promises even more excitement. From the 1st Marine Division Color Guard to the Oceanside Roller Skaters and community heroes being honored along the route, there’s something for everyone in this two-hour patriotic extravaganza.

The parade kicks off in front of the iconic 101 Café at Wisconsin Avenue and makes its way north to Civic Center Drive. Be sure to grab your chairs, rally your friends and family, and claim your viewing spot early—especially near Seagaze Drive, where the energy is electric and the crowds are thick!

Looking to get involved? The parade is powered by over 100 amazing volunteers, and there’s still time to join the crew or support the event as a sponsor. Whether you're clapping for a classic convertible, saluting our servicemembers, or dancing along with the music, this is your chance to be part of a beloved Oceanside tradition.

Let’s make this a day to remember—see you on the parade route!

Spice Meets Surf at the 45th Annual Ocean Beach Street Fair & Chili Cook-Off!

Get ready for a full day of beachside flavor, funky fun, and local love as Ocean Beach hosts one of San Diego’s most iconic summer events! On Saturday, June 28, 2025, from 10 AM to 8 PM, join over 50,000 visitors for the Ocean Beach Street Fair & Chili Cook-Off, a free all-day festival packed with live music, local art, mouthwatering food, and (of course) the tastiest chili this side of the Pacific.

Head down to Newport Avenue for three stages of nonstop music, a jam-packed Artist Alley, and the always-popular Seaside Family Fun Zone. Then, from 11 AM to 1:30 PM, it’s time to fire up your tastebuds at the legendary Chili Cook-Off, where amateur cooks and pro chefs go head-to-head for the crown—and your vote. Whether you’re a die-hard chili fan or just here for the good vibes, a $25 Master Ticket gets you tastings, voting rights, and bragging rights.

Need a cool down? Swing by the Ocean Beergarden for craft brews, cocktails, and a mechanical bull with ocean views. Hungry for more action? Don’t miss the Hodad’s Burger Eating Contest, the spicy OB Dirty Birds Wing Challenge, and the chance to contribute to the Community Mural Project.

With free entry, killer music, unique shopping, and a chili competition that’s hotter than ever, this is your official invitation to soak up the OB spirit, support local vendors, and taste your way through summer. It’s bold, it’s beachy, it’s absolutely OB. Don’t miss it!

Visit their website for more info and tickets!

Local Eats and Coffee Shops ❤️ 

☕ Coffee Shop of the Week: Plus Six One

📍Solana Beach | 817 Academy Dr Suite K

Bringing third wave coffee to the streets—PLUS SIX ONE is a sprinter-van-turned-espresso-bar rolling up and down the San Diego and LA coastline, serving world-class coffee with serious style. Founded by Aussie barista James, PSO is all about craft, connection, and community—one perfectly pulled shot at a time.

From silky flat whites to matcha, mochas, and flaky pastries, everything’s made with intention and served with a smile. Whether you catch the van by the beach or book it for your next event, PLUS SIX ONE delivers quality without the fuss—and a little sunshine in every cup.

Because great coffee shouldn't stay in one place—and neither do they.

Check out their instagram here!

🍴 Restaurant of the Week: 24 Suns

📍Oceanside  |  3375 Mission Ave J

Born from dumpling dinners and elevated through fine dining roots, 24 Suns is a culinary love letter to Chinese technique and Southern California’s vibrant microseasons. Chefs Nic Webber and Jacob Jordan blend their Michelin-starred experience with deep creativity, crafting a dynamic menu that evolves with the land and the moment. What started as a roaming pop-up now finds its home in Oceanside, where every dish tells a story of heritage, innovation, and place.

Whether you’re joining us for an intimate tasting menu or inviting us into your space for a private event, 24 Suns invites you to savor something thoughtful, beautiful, and distinctly Californian-Chinese. The journey that began with humble dumplings continues—rooted in tradition, inspired by season, and shaped by community.

Check out their instagram here! Or watch our reel!

📺 Listings and San Diego’s HOT Neighborhoods

🎥 Featured Video: Why Everyone Is Moving to This San Diego Neighborhood

Carmel Valley isn’t where you’d expect the heat of San Diego’s housing market, but families are making bold moves to get in. While the rest of the city sees signs of a slowdown, this community is quietly booming, with home prices nearly five times the local average. So what’s behind the surge?

Schedule a Tour Today: Stylishly Upgraded 5-Bedroom Home in the Foothills of Carlsbad

5 bed | 3 bath | 2,822 sqft | 3749 Arapaho Pl

Tucked away in a peaceful double cul-de-sac, this stunning 5 bed, 3 bath home has it all—luxury upgrades, smart features, and resort-style amenities just 2 miles from LEGOLAND! Inside, you’ll find a fully remodeled kitchen, spa-worthy primary suite, and upgrades galore (hello, paid-off solar + EV charger!). The backyard is built to impress with a custom BBQ island, putting green, and no rear neighbors. Plus, enjoy Foothills perks like pickleball courts, a resort pool, and direct access to top-rated Sage Creek High. This is SoCal living at its best.

🔍 Search Homes for Sale in North County
Start your search here: Explore Listings 

Want to learn more or feature your home?
Reach out to Bern for personalized support, market insights, or to get your home listed and seen. 📧 Email Bern Today: [email protected]